OPTIMIZATION OF THE STORIES
ANALYSIS IS KEY
The design of stories can be optimized by analyzing Instagram Insights. The insights are divided into three categories: discovery, navigation, and interaction.
The Discover category shows reach and impressions, i.e. the total number of views of the story (including repetitions). Both details are informative, as the comparison of both values with the number of followers of an account shows how extensively the story is played out and viewed.
The navigation area provides information on how the Instagram story was interacted with: Which viewers swiped directly to the next during the story? How many viewers have viewed the story multiple times or clicked next? If many users look at the story multiple times, this is a good sign because the content seems to appeal to and interest them in particular.
The interaction category includes values for profile visits, followers reached via the story, shares, taps on stickers, clicking on the product page and much more. With these values, valuable insights can be gained in order to better coordinate the stories over time with the interests of the target group or community.
The analysis carried out using Instagram Insights plays a key role in the optimization and quality assurance of the content . If certain ideas, designs or elements achieve good values, these can be taken into greater account in editorial plans and contribute to the success of an Instagram account.
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