CONTINUITY AND RANGE

Overall, stories should be posted with a certain regularity and at times when your own community is online. If the interaction rates are still high, the chances increase that your own stories will be displayed to interested followers far up in the storyline and thus develop a greater reach. Additional reach can be created through shares, in which followers share the story with friends. Infographics, useful tips & tricks and entertaining content are popular. But the use of hashtags and geotagging can also contribute to increased reach. Incidentally, you can give your channel an enormous reach boost very quickly and particularly effectively with Instagram Story Ads .

CONCLUSION

Instagram has become indispensable in social media marketing, the range is huge and stories in particular offer brands the opportunity to be in touch with users at eye level and in an entertaining and personable manner and to continuously expand the community. It is definitely worth paying attention to good content, continuity, optimization and expansion of the reach. A certain consistency of the stories with each other is also important and brand-building so that the identity of the brand or the Instagram account is recognizable and tangible and users like to follow it for a long time, are always looking forward to fresh content and thus the loyalty of brand and followers in the long term and is sustainably strengthened.

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